Opportunities for Growth in Printing | Winery Edition

wine label printing
Opportunities for growth in printing is everywhere. The difference in printing now from the past is that we must look harder, but we also need to be more creative. Statistics of Printing in Wineries The statistics above are from a variety of online sources. The sources range from wineamerica.org, Wine Country Getaways, winebusiness.com, wine analytics report, and svb.com. Let us break down the numbers. Did you know that the minimum number of barrels a wine will produce in ...
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Business and 5 Reasons on Why to Outsource

When a business decides to outsource a certain product or service it can be a difficult decision. Most times, we do not want to outsource because we would rather have it done in-house. But what if that certain product or service could be finished more efficiently by someone else? Here are 5 reasons that you should consider outsourcing for your business. 1.Reduce Labor Costs Whether you are a restaurant needing to-go menus, a marketing service needing post cards, a digital marketing servic...
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Printing is Green

Earth Day is on April 22. This annual event shows support for the environment. People are encourage by participating in many events. For instance, trash pickups, planting trees, buying a bag for life for grocery stores, walking or riding a bike to wherever you are going, buying a reusable water bottle, and using recycled products are all promoted events on April 22. What does the topic printing is green have to do with Earth Day? Check out the facts below. Earth Day History Gaylord Nelso...
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Psychology of Color – Red

Color is all around us. Everything that we are involved in has color. Because of this, it is important to know what colors mean according to psychology experts. Knowing what a color means can help you choose the colors you want for your products, your business, your brand, posters, or any other product. Positives associated with red: Exciting, energy, draws attention, increases enthusiasm, increase blood pressure, encourages action and confidence, sense of protection from fear, passion ...
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Psychology of the Color Green

What does green mean? Green has a variety of different meanings. Green can refer to renewal, growth, liveliness, health, natural, life, and spring.  Communication with Green Green is often used as a positive color to communicate. Where red is used as a, “no,” green is used as a, “yes.” Think of stop lights, check marks, or anything that is trying to communicate something positive. Who uses green in business? Many businesses that use green want to be perceived as healthy, natura...
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10 Benefits of Using our Website

10. Less waiting time Expedite your order into production.  Once your order passes pre-flighting your order will seamlessly enter the production process, no more back and forth for order clarity created by mail, fax, and e-mail orders. 9. Know your costs When you upload your order through, www.wes-tex.com, you will know the total cost of your order at time of purchase, no more guessing shipping costs. 8. Control your shipping addresses You have total control of your shipping...
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Bleed and Borders

What is bleed in the print world? Bleed refers to the part of the product that will be taken off when it is cut to the finished size. Bleed Zone: The bleed zone refers to the black line in this picture. This part of the picture will be trimmed automatically, but it is just there to extend the colors of the image. Trim Zone: A trim zone is there in case the product needs to be cut for something. The trim zone is important to know so that if you have text that you need to incl...
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New Year’s Resolution

Have you been able to keep up with your New Year’s Resolution? It is January 20, and this is about the time that the resolutions you worked so hard to come up with start to fade away. So the question presents itself, but why do people let themselves come up with goals and not follow through with them. Unrealistic Expectations Let’s be honest, sometimes the goals that we make for ourselves are not realistic. If someone makes a goal to never drink soda again, but they have been drinking sod...
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Why a Blog?

Hey there! Welcome to Wes-Tex Printing’s new blog! We are so excited to launch this, and hope that we can improve your knowledge on the printing industry, our company, business topics, and much more. Why should you look into a blog for a business? Blogs for business allows you to address questions that customers have, allows you to discuss your products, talk about events happening in the office, and really anything that can draw someone’s attention to your business without directly sell...
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Who is Wes-Tex Printing?

History We’re a family-run business. Our company is instilled with family values that we extend to our customers. We’ve always been about quality, service and trust. We know that running a successful business starts with helping our customers. Our story is about three generations of the Blake family. Today, James Blake owns and runs Wes-Tex Printing. In 1949, his grandfather, Bob bought an existing printing company and began printing phone books. In 1960, we shifted gears and began print...
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Top Promotional Product Ideas for HVAC, Plumbers and Roofing Contractors.

Plumbing, Roofing, and  HVAC Marketing Tips That Work in 2021. In previous years (pre-pandemic), springtime was always a busy season for contractors. With changing of seasons, storm weather, and new construction; contractors were used to having their “normal” business and marketing paperwork on hand to fulfill their everdays business needs. By “normal” paperwork, we mean basic business cards, invoice forms, letterhead and maybe even a sales postcard or brochure.  But that was pre-...
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Increase Revenue at Your Print Shop with Print Opportunities

We have been posting about print at wineries, but we haven’t had the chance to show all the products that are printed! While the first thing that people think about wineries are tastings, wine, live music, and having fun, the amount of print at a winery is overlooked. Here is a list below of all the print opportunities at wineries! Bottle tagsShelf talkersPocket menusRack cardsLabels and stickersBrochuresTable tentsGift cardscoasters So how can you get involved in the industry? Here are 3...
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Top 10 Print Errors in Print Design

Errors in print design are a reoccurring event. Some happen because we forget about it or sometimes they happen because we didn't even know it was a mistake. Here are 10 of the most common errors seen in print design! 10. Font Type Choosing a font for your design can be tough because there are so many! The font you choose can completely change the context of the message as well. The font should match the theme or mood of wherever the print will be seen. This error will cause your design t...
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Social Media Giveaway Rules and Regulations

How do you enter? Fill out the form below for 1 entry. If you like our Facebook page, you will have a bonus entry. (It is not required to like our page.) If you fill the form out and you also like our Facebook page, you will have two entries in the giveaway. Giveaway Timeline: March 1- March 31 Make sure that you are eligible to enter before you fill out the form. (See #2 below) What will you win? A FREE 100 unit order of Raised Digital Business Cards How will you be notified?...
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The Different File Extensions?

File extensions can be confusing, and there are way over 100 file extension types. There are too many to explain, but here are a few of the most popular file extensions you will see and what they mean. Raster images are resolution dependent, pixel-based graphics, and used for photo and web graphics. Vector images are lines, polygons, curves, and other shapes that are graphic representations of mathematical objects. Raster Image file types: JPG (Joint Photographic Experts) These...
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