Psychology of the Color Green

Posted on March 18, 2019March 18, 2019 by .

What does green mean? Green has a variety of different meanings. Green can refer to renewal, growth, liveliness, health, natural, life, and spring. Communication with Green Green is often used as a positive color to communicate. Where red is used as a, “no,” green is used as a, “yes.” Think of stop lights, check marks, or anything that is trying to communicate something positive. Who uses green in business? Many businesses that use green want to be perceived as healthy, natura...

Psychology of Color: Blue

Posted on February 18, 2019February 18, 2019 by .

Color is all around us. Everything that we are involved in has color. Because of this, it is important to know what colors mean according to psychology experts. Knowing what colors mean can help you choose the colors you want for your products, your business, your brand, posters, or anything dealing with color. Over these next few months, every month we will have one blog devoted to color. Color is important in the printing industry, and this is one of our main reasons to focus on color so h...

Pantone 2019 Color of the Year

Posted on January 9, 2019January 10, 2019 by .

So what is the Pantone Color of the Year for 2019? Living Coral, 16-1546, is the Pantone Color of the Year! Pantone says that it is vibrant but mellow. Laurie Pressman stated, “Vibrant yet mellow Pantone 16-546 living coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.” How is this color chosen? The Pantone Color Institute chooses the color. They base the color on what is going on in the world. Pantone tries to choo...