Psychology of Color – Red

Color is all around us. Everything that we are involved in has color. Because of this, it is important to know what colors mean according to psychology experts. Knowing what a color means can help you choose the colors you want for your products, your business, your brand, posters, or any other product.

Positives associated with red:

Exciting, energy, draws attention, increases enthusiasm, increase blood pressure, encourages action and confidence, sense of protection from fear, passion

Negatives associated with red:

Evil, bad, stop, aggression, danger

Dark red versus light red?

Dark red isn’t as aggressive and is less energetic.

Light red is more playful and less serious.

What type of businesses use red?

If you are a restaurant, you would use red to help catch a customer’s attention. Red is also proven to increase a person’s appetite. Technology companies use red to show that they are innovative. Red can be seen in professional services as confident and strong.

Companies with red logos:

Mcdonalds

Netflix

Ninetendo

YouTube

Kellogg’s

Target

Toyota

Adobe

Fun Facts of the color red:

Red is seen as a simulant.

Red is the highest arc of the rainbow.

Red has the longest wavelength of light.

Red is the first color you lose sight of at twilight.

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