Psychology of the Color Green

Posted on March 18, 2019March 18, 2019 by .

What does green mean? Green has a variety of different meanings. Green can refer to renewal, growth, liveliness, health, natural, life, and spring. Communication with Green Green is often used as a positive color to communicate. Where red is used as a, “no,” green is used as a, “yes.” Think of stop lights, check marks, or anything that is trying to communicate something positive. Who uses green in business? Many businesses that use green want to be perceived as healthy, natura...

10 Benefits of Using our Website

Posted on March 8, 2019August 8, 2019 by .

10. Less waiting time Expedite your order into production. Once your order passes pre-flighting your order will seamlessly enter the production process, no more back and forth for order clarity created by mail, fax, and e-mail orders. 9. Know your costs When you upload your order through, www.wes-tex.com, you will know the total cost of your order at time of purchase, no more guessing shipping costs. 8. Control your shipping addresses You have total control of your shipping...

What are the different uses for some of our products?

Posted on February 25, 2019February 25, 2019 by .

Did you know that there are some print products that have multiple ways it can be used? What do we mean? This means that we have products that could be named one thing, but used for a completely different task. We wrote a blog post before on rack cards and the different uses for them. What is a bookmark? A bookmark is typically a 2 x 6 or 3 x 6 card. Featured services on bookmarks are UV coating, hole drilling, rounded angles, and angle corners. Bookmarks are typically used to mark a pl...

Psychology of Color: Blue

Posted on February 18, 2019February 18, 2019 by .

Color is all around us. Everything that we are involved in has color. Because of this, it is important to know what colors mean according to psychology experts. Knowing what colors mean can help you choose the colors you want for your products, your business, your brand, posters, or anything dealing with color. Over these next few months, every month we will have one blog devoted to color. Color is important in the printing industry, and this is one of our main reasons to focus on color so h...

Bleed and Borders

Posted on February 11, 2019February 11, 2019 by .

What is bleed in the print world? Bleed refers to the part of the product that will be taken off when it is cut to the finished size. Bleed Zone: The bleed zone refers to the black line in this picture. This part of the picture will be trimmed automatically, but it is just there to extend the colors of the image. Trim Zone: A trim zone is there in case the product needs to be cut for something. The trim zone is important to know so that if you have text that you need to incl...

Rack Cards 101

Posted on February 1, 2019February 1, 2019 by .

What is a rack card? A rack card is a card that is typically 4 x 9. The term “rack card” refers to the card that is typically found in a display rack in a lobby or waiting areas. Many business’ use rack cards to advertise. Any business can use rack cards, and it is a great way to show people who you are. Are rack cards still used? While phones, iPads, tablets, and much more are taking over the waiting rooms, there are still plenty of people that look at rack cards in a lobby. When you...

New Year’s Resolution

Posted on January 20, 2019February 1, 2019 by .

Have you been able to keep up with your New Year’s Resolution? It is January 20, and this is about the time that the resolutions you worked so hard to come up with start to fade away. So the question presents itself, but why do people let themselves come up with goals and not follow through with them. Unrealistic Expectations Let’s be honest, sometimes the goals that we make for ourselves are not realistic. If someone makes a goal to never drink soda again, but they have been drinking sod...

Why a Blog?

Posted on January 10, 2019January 11, 2019 by .

Hey there! Welcome to Wes-Tex Printing’s new blog! We are so excited to launch this, and hope that we can improve your knowledge on the printing industry, our company, business topics, and much more. Why should you look into a blog for a business? Blogs for business allows you to address questions that customers have, allows you to discuss your products, talk about events happening in the office, and really anything that can draw someone’s attention to your business without directly sell...

Who is Wes-Tex Printing?

Posted on January 9, 2019January 11, 2019 by .

History We’re a family-run business. Our company is instilled with family values that we extend to our customers. We’ve always been about quality, service and trust. We know that running a successful business starts with helping our customers. Our story is about three generations of the Blake family. Today, James Blake owns and runs Wes-Tex Printing. In 1949, his grandfather, Bob bought an existing printing company and began printing phone books. In 1960, we shifted gears and began print...

Pantone 2019 Color of the Year

Posted on January 9, 2019January 10, 2019 by .

So what is the Pantone Color of the Year for 2019? Living Coral, 16-1546, is the Pantone Color of the Year! Pantone says that it is vibrant but mellow. Laurie Pressman stated, “Vibrant yet mellow Pantone 16-546 living coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.” How is this color chosen? The Pantone Color Institute chooses the color. They base the color on what is going on in the world. Pantone tries to choo...