Does Font Matter?

Choosing a font for a design can be hard. Does it matter in design? Yes! The font you choose for a design can make or break that job. There are a variety of factors associated with font such as psychology, readability, color, and design. We can't physically talk about all aspects of font in one blog, but we can try. Mood and Psychology How does a font have mood? The elements around the font and the content of the text makes the mood and overall theme of that design. If you have a professi...
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Pantone 2019 Color of the Year

So what is the Pantone Color of the Year for 2019? Living Coral, 16-1546, is the Pantone Color of the Year! Pantone says that it is vibrant but mellow. Laurie Pressman stated, “Vibrant yet mellow Pantone 16-546 living coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.” How is this color chosen? The Pantone Color Institute chooses the color. They base the color on what is going on in the world. Pantone tries to choo...
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