Did you know that there are some print products that have multiple ways it can be used? What do we mean? This means that we have products that could be named one thing, but used for a completely different task. We wrote a blog post before on rack cards and the different uses for them.

What is a bookmark?

A bookmark is typically a 2 x 6 or 3 x 6 card. Featured services on bookmarks are UV coating, hole drilling, rounded angles, and angle corners. Bookmarks are typically used to mark a place in a book for which someone has stopped reading.

What else can you use a bookmark for?

If you think of the dimensions used for a bookmark, a bookmark can also be used as tickets or invitations.

What is a magnet?

Magnets come in a variety of sizes. There are 3.5 x 2, 3.5 x 5, and 5 x 7. Magnets are typically used as a save the date, business cards, or calendars!

What else can you use a magnet for?

Another use for a magnet is a to go menu! To go menus on a magnet would be perfect for the work place breakroom! Hand these out and see how it affects your business positively!

What is a postcard?

A post card can be many size as well. The sizes available for post cards are 3.5 x 5,4 x 6, 4.25 x 5.5, 4.25 x 6, 5 x 7, and a 6 x 9. Other options such as hole drilling, UV coating, and round and angle corners are also available for post cards. Post cards are usually used as a gift you bring back from vacation, a card that has a photograph on it and a message on the back, or a card with some type of illustration.

What all can you use a postcard for?

Because there are so many size available, post cards can be used as multiple products. Post cards can be used as coupons, as advertisements that need to be sent in the mail, invitations for any special event, or even thank you cards!

What is a poster?

A poster comes in the size of 11 x 17. Posters are usually seen hung up around the town at schools, restaurants, businesses, etc. Posters are used for advertising businesses, events, meetings, local clubs, and much more.

What is interesting about a poster?

Posters can be used as a placemat! Use posters to make your dinner table a little fancier for that special occasion you have.

To see what else Wes-Tex Printing offers, visit our website at https://www.wes-tex.com!

Color is all around us. Everything that we are involved in has color. Because of this, it is important to know what colors mean according to psychology experts. Knowing what colors mean can help you choose the colors you want for your products, your business, your brand, posters, or anything dealing with color.

Over these next few months, every month we will have one blog devoted to color. Color is important in the printing industry, and this is one of our main reasons to focus on color so heavily. This week we are going to look at blue and what this colors means, who uses it for their business, and the different shades of these colors. Blue is the color of our logo at Wes-Tex Printing, so this is why we are starting with it!

Positives:

Blue can be seen as trust, honest, dependable, cool, calming, reducing fear and tension.

Negatives:

Sometimes blue can be seen as too conservative, unforgiving, boring, or deceitful.

Companies who choose blue?

Companies that have anything to do with water, air, medicine, technology, corporate businesses, or male products are more likely going to use blue with their business.

It is important to know what the color you choose for your business means. If your business is directed towards men, then it would not make as much sense to have pink on every aspect of the product. Color can make a huge change on your marketing efforts.

Dark blue vs. light blue?

Light blue is seen more with health organizations, travel, or relaxation. Dark blue is more affiliated with politics, religion, and the feelings of integrity and honesty.

Companies with Blue Logos:

Wes- Tex Printing

 Dell

Intel

AT&T

Ford

Aqua

Allstate

What is a rack card?

A rack card is a card that is typically 4 x 9. The term “rack card” refers to the card that is typically found in a display rack in a lobby or waiting areas. Many business’ use rack cards to advertise. Any business can use rack cards, and it is a great way to show people who you are.

Are rack cards still used?

While phones, iPads, tablets, and much more are taking over the waiting rooms, there are still plenty of people that look at rack cards in a lobby. When you go to a hotel and are waiting at the front desk, do you ever just look to the right and see the tourist rack cards? That means that they still work!

Do you have to use a rack card as a rack card?

The name “rack card” refers to the standardized size of a 4 x 9 card. These cards can be used for other uses as well. A 4 x 9 card can be used for anything you want!

What should I put on a rack card?

 Rack cards work best with lots of color or well done photographs. The purpose of a rack card is to grab someone’s attention. Put a headline at the top of it like it is a newspaper, or put a question that appeals to others. Brand your rack cards so that they match your company, focus on content, and always make sure to proofread!

Conclusion:

Any of our products can be used in unique ways, and even though it is 2019, rack cards can still be very useful for your business. If you want to see other cool ideas for a rack idea just click on this link!

So what is the Pantone Color of the Year for 2019?

Living Coral, 16-1546, is the Pantone Color of the Year! Pantone says that it is vibrant but mellow. Laurie Pressman stated, “Vibrant yet mellow Pantone 16-546 living coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.”

How is this color chosen?

The Pantone Color Institute chooses the color. They base the color on what is going on in the world. Pantone tries to choose a color that will express a certain mood or attitude. This year’s color is meant to express an uplifting and nourishing feeling. Living coral is bright and full of energy, but it is not too over powering. 

Okay, but who is Pantone?

Pantone is a corporation in the United States that is located in Carlstadt, New Jersey. The specialty of Pantone is in fact color. Pantone aids companies in marking and branding with keeping the consistency of color and are well known for their Pantone Matching System. This system is how Pantone helps companies all across the world have a standard for the colors they use within their companies. Earlier this week, we had a social media post that said, “What is the Pantone Color of the Year for 2019?” If you noticed, the color in the picture was a pink in the same family of living coral, but it was not the exact living coral color! That is a prime example of the importance of the Pantone Matching System.