Plumbing, Roofing, and HVAC Marketing Tips That Work in 2021.
In previous years (pre-pandemic), springtime was always a busy season for contractors. With changing of seasons, storm weather, and new construction; contractors were used to having their “normal” business and marketing paperwork on hand to fulfill their everdays business needs.
By “normal” paperwork, we mean basic business cards, invoice forms, letterhead and maybe even a sales postcard or brochure.
But that was pre-pandemic.
In today’s world you need to be able to reach your customers where they’re at and make a long-lasting positive impression.
They may not need your services today, but come time when an “emergency” hits or it’s time for an upgrade, you want to ensure that your business comes to the top of mind when they’re thinking…”who should I use?”
And of course, we can’t stress how important it is to take care of your current customers. When you complete a service at residence or business, do you leave a “thank you” behind?
A handwritten note or a small gift showing that you care, can really make a difference in customer satisfaction, repeat business, and word of mouth referrals.
Whether you decide to sponsor a little league team, set up a vendor booth at an event, attend a networking event, or say “thank you” to your customer; there are so many ways to build brand awareness and earn repeat business by using promotional products and quality marketing collateral.
In fact, we recommend checking out these tips when choosing the perfect promotional items and the right marketing collateral for your business.
1. Who Is the Item For?
Will it be for a first time customer, a repeat customer or a lead at a business trade show? If it’s a first time or repeat customer, you might want a bigger budget for higher priced items vs. an item for a lead collector.
2. What Quality Do You Want to Represent Your Brand?
The quality of your product, also represents your brand, because you put your name/logo on that product.
Take promotional koozies for example… There are a lot of companies who order promotional koozies to give away, but the majority are low quality. So the promotional product ends up either being thrown away or or never used!
Don’t be the company that wastes their money and buys a low quality product that never gets used, or worse thrown away immediately!
3. Determine Quantities & Budget
Keep in mind that the larger quantities you order, the lower the cost per unit. If you’re thinking of ordering enough promotional material for a season then your cost per unit would be lower if, say, you make multiple orders of only 10-20 units.
Once you have figured out who your intended audience is, what quality you’re looking for, and your budget, then you can very easily choose your products and order your items.
Here’s a few fun ideas to consider!
- Weather Thermometer
- Hot/Cold Packs
- Portable Charger | Tech Accessories
- Mini ScrewDriver | Tool Kits
- Whiskey Glasses | Barware
- Sunglass Cleaners
- Handheld Fan
- Koozies
- Calendar Magnet
4) Proper Event Set Up
When setting up at any type of vendor friendly event, it’s essential to make the right first impression. Showing up with a wrinkled un branded table cloth, and no information to sell your brand will not get you the attention you are looking for.
Take a step back and ask yourself, do you have the following materials branded with your logo?
- Table Cloths
- Displays stands explaining what you offer
- Tents
- Fun Giveaway items
- Brochures & Bounce Back Offer
Partner With A Reliable Vendor
Over the years, some of our customers have shared that before partnering with us they had found it frustrating trying to order their promotional items and marketing collateral from different vendors. Sometimes smaller vendors have a hard time fulfilling orders and need to rely on larger companies to fulfill the order, or the customer has to find another vendor to fulfill the rest of the order.
That’s why it’s beneficial to partner with Wes-Tex. We can help you build a customized promotional and marketing collateral plan that best represents your business and fits your budget.
And here’s how..
We’ve worked with thousands of small and medium sized businesses already, and know what works. We’re also able to handle all the heavy lifting for you because we handle everything in house (design, print, promotional items, we even offer some clients their own online store).
To learn more about how we can help generate brand awareness and repeat business for your company, then check out our main website, wes-tex.com or schedule a FREE call here!
Check out our blog for more helpful information here https://blog.wes-tex.com/!
As always you call us directly at 325-646-3598.