Is print relevant? We mentioned from this video earlier from this week, that print is everywhere. We see print every time we go outside; go to a restaurant, any store, at school, etc. Print is relevant.
“there’s clearly something important that would be lost with prints’ demise”
Can you imagine a world without print?
Everything becomes online if print becomes absent. No more physical envelopes, no more physical wedding invitations or graduation announcements, no more save the date cards, no more physical letters of acceptance, and no more physical letters to congratulate you on the new job promotion. Because of everything turning digital, print has a higher value than any other type of medium. More people would rather receive something in the mail for special occasions then receive a text or an email with the date and time stamped on it. Adding on to this, for most special occasions, there will be spot uv printing or hot foil stamping involved with the card. When this happens, it is now an aspect of touch that makes the printed material even more special. These types of printing methods are specifically designed for special events that you or your business might be having that cannot be seen with touch.
Print for Marketing Efforts
Marketers should continue to develop a print-digital approach for content production. Digital marketing is great, but what if you could use the benefits of both digital and print? A survey done recently stated that over 80% of people in the United States actually trust print advertisements more than any other medium. There are so many digital advertisements that could be scams that print products have become more reliable.
Print for your business
There are a variety of ways you can start implementing printed products today. You can use QR codes to place on products, create info graphics for post cards, and use print products to leverage and make people aware of your social media sites. If you are in social media marketing, you are most likely trying to find ways to grab people’s attention who are customers but not online yet, and printed products are a great way to do it! Businesses need to look at print as a stepping tool instead of a crutch.
Do you or your business need printing products made? Wes-Tex Printing offers a variety of products from business cards, letterheads, postcards, rack cards, and you can see the rest at the following link. We are a wholesale printing company here to help your business succeed. Just call us or email us to see if we can help your business!
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